Mercedes-Benz BAM Festival (#BAMHK)

Client

Skill

Designed the comprehensive environmental graphics, wayfinding signage system, and event visual identity for Mercedes-Benz’s flagship outdoor brand festival, BAM Festival, held at Central Harbourfront. The project integrates vibrant fluid art with bold typography to mirror the theme “NEW. NEXT. NOW.”, delivering a high-impact, immersive brand experience for thousands of visitors.