Results-driven and versatile Senior Creative Professional with over 10 years of experience spanning FMCG in-house brands and creative agencies. Proven track record in driving retail brand growth, notably boosting HiPP infant formula market share from 3% to 12% through strategic design leadership and high-impact visual execution. Expert in delivering cohesive 360° marketing campaigns across online and offline touchpoints, from e-commerce assets to large-scale exhibition branding. Thrives in fast-paced environments, consistently delivering innovative design solutions under tight deadlines.